Wolfgang VosburghDaikin Inside Out

Daikin Inside Out

CHALLENGE
Daikin, a heating air conditioning and ventalition company, was looking for a fresh take on their brand for the upcoming summer season in the US. I was tasked with updating the brand logo to include a tagline and then re-designing the US site from the ground up. My team also came up with a new campaign to kick off this refresh.

SOLUTION
Technology that conditions the air around you should be an afterthought. It’s a product that improves the way you experience life, the way you interact with family or enjoy time to yourself. By bringing in an accent color of orange and relying more heavily on the brands bright blue color as well as introducing more lifestyle photography, I was able to make their site more more modern and relateable. Our team brought to life the idea that the air outside on a beautiful day should be how your indoor air is all the time.

Logo
A new logo lockup was created to encorporate the “Air Intelligence” tagline.

See it in Action

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