Papa Murphy's and CJ McCollum

CHALLENGE
Papa Murphy’s was looking to up their social media game, and occasional pizza eating NBA superstar CJ McCollum had social media. They were the perfect match. 

SOLUTION
We got some basketballs and a court and sat down with CJ to figure out what he was really thinking. Through a series of video shorts, in store merchandise, and Trailblazer in arena graphics we let Portland know just how good Papa Murphy’s pizza is. I helped concept for this campaign with the team, and designed the look and feel for the in store signage and all the campaign graphics.

In Store Point of Purchase

Court Decal

Social Media Posts

"Will CJ McCollum be the first human person to star in an internal monologue athletes endorsement commercial? #trailblazer #loveat425"

I’m thinking about starring in a paid partnership where I get to eat insanely fresh straight-outta-my-oven pizza. #Loveat425

THIS PROJECT WAS A GROUP EFFORT

CREATIVE DIRECTION
Simon Armour

WRITING
Dan Tappan

MOTION DESIGN
Noah Carbone, Adam Charny

PRODUCTION
Hannah Stephans