Papa Murphy's Portland Trailblazers Cards

CHALLENGE
Papa Murphy’s was looking for a way to get hungry Portlanders into their stores.

SOLUTION
Portlanders love the Portland Trailblazers. Papa Murphy’s happens to have a partnership with the Portland Trailblazers. Why not leverage this? To attract people to Papa Murphy’s stores, I designed a custom series of limited edition Portland Trailblazers trading cards to be handed out with the purchase of a large pizza.

Inspiration | Vintage Sports Trading Cards
Portlanders love the Portland Trailblazers. Papa Murphy’s happens to have a partnership with the Portland Trailblazers. Why not leverage this? To attract people to Papa Murphy’s stores, I designed a custom series of limited edition Portland Trailblazers trading cards to be handed out with the purchase of a large pizza. 

First Pass
Here are some early designs that ended up on the scrap heap.

Unforseen Challenges
After a few passes at designs internally, the client surprised me with some news. They loved the idea of doing a card, but after talking to the Portland Trailblazers, there were some new strict limitations. We were only allowed to use certain photos and we weren’t allowed to use any in game images or anything directly related to the NBA. These are the photos we were able to use.

Final Client Version
These are the cards that got printed and handed out to the people of Portland by Papa Murphy’s. After a lot of back and forth, and client (Papa Murphy’s and the Trailblazers) dictation, we ended in a place that I wasn’t too happy with. It’s always cool to see something you’ve made out in the wild, but I can’t say I’m proud of these cards. The client really liked them though, and they were pretty succesful in that they did increase pizza sales.

Personal Version
These are the cards that got printed and handed out to the people of Portland by Papa Murphy’s. After a lot of back and forth, and client (Papa Murphy’s and the Trailblazers) dictation, we ended in a place that I wasn’t too happy with. It’s always cool to see something you’ve made out in the wild, but I can’t say I’m proud of these cards. The client really liked them though, and they were pretty succesful in that they did increase pizza sales.