Allbirds: New Product Drop

CHALLENGE
Every once in awhile, Allbirds releases a brand new shoe. It’s a big deal! To spread the word I was tasked with creating marketing materials across web, social, paid media and CRM to let consumers know.

SOLUTION
Using the photography from the shoot and studio product imagery I created a color theme, type layouts, graphic elements and all other visuals to tell the story of the new products dropping across web, email, social & paid media and a retail activation.

I HAD HELP WITH THIS PROJECT

CREATIVE DIRECTION
Marko Kennelly Ullman

ART DIRECTION
Emily Tate

WRITING
Jenn Kotlewski 

PROJECT MANAGEMENT
Zach Rotstein