Adobe Acquire to Retain Pages

CHALLENGE
Adobe was looking to increase traffic from non-pro creatives to their website. From trial, to yearly subscription of their Creative Cloud service, they were looking to acquire and then retain these customers.

SOLUTION
Redesign Adobe’s key product pages (All Apps, Photoshop, Illustrator and Premiere Pro) with a specific skew toward students, teachers, educators and creative hobbyists. We then took that creative and spread it across email, social media and search ads, combining static and animated visuals. 

THIS PROJECT WAS A (BIG) GROUP EFFORT

DESIGN DIRECTION
Sebastian López

WRITING
Dominga Rodriguez, Adam Collins, Joe Streckert

DESIGN
Allison Bowe, Meg Wong Stoney

STRATEGY
Sarah Auldredge

PROJECT MANAGEMENT
Jesica Barr

ACCOUNT MANAGEMENT
Caroline Neale