Tropical Smoothie Cafe
CHALLENGE
With summer right around the corner, Tropical Smoothie Cafe was looking to gear up for the launch of their new flat bread sandwich line. They worried that becuase of their name, consumers wouldn't realize they are much more than just a smoothie shop. I was tasked with concepting, designing and developing assets for their in store signage and online promotional pieces.
SOLUTION
We made sure customers couldn't miss Tropical Smoothie Cafe's new menu items. I helped them photograph their food in a mouthwatering way - up close and personal and full of color, lit with natural light. We even left in some crumbs. We then used these photos in straightforward and modern layouts - a departure from previous saturated and cluttered designs. Simple, playful copy with product shots that bled off the page led to can't miss "I didn't realize how hungry I was" in store signage and online promotional pieces.
We also suggested that Tropical Smoothie Cafe get a foodtruck to pass out samples of their menu items. They liked it so I put together some options for truck wraps. The final direction blended a fun illustration style with bright colors and product imagery that the client was excited to show off.
After driving the first truck around for awhile, the client decided one truck just wasn't enough. They came back and wanted to produce another option – one that I presented early on.
